Hey there, I’m
Mark
Based in Pittsburgh
Starts companies;
supports founders

Chief
Crook
About
Mark Heckmann can most often be found starting something new or supporting other entrepreneurs who upset the norms of their industries. Robotics, agriculture, AI, retail, personal finance, trades, consulting, real estate, e-commerce, investing - he's dabbled in it all.
Mark holds a Masters degree from Carnegie Mellon University (2013) and a BA from Denison University (2011). His title - Chief Crook - is an allusion to his professional playfulness and a willingness to challenge industry assumptions to the benefit of the customer.
Mark works through and invests in his portfolio through his holding company, Crooked Ventures.
15+
Years of doing
this stuff
50+
Satisfied
clients
02
Number of
dependents
My Companies

Pocket Change

JobBored

Everyday Upkeep

Realize Labs

Appalachian Botanical Company
SERVICES
Chief of Staff
Founder-level, cross-functional support without touching the cap table. Managing people and projects by proxying the C-Suite where necessary. No Asshole Rule enforced.
Consulting
Solving critical needs in startup and established companies. Sleeves-up, embedded work in the business - no armchair theorizing. Strong adherent of "dogfood" entrepreneurship.
Investing
$50K or less. Debt or equity, depending. Bias towards cash flowing businesses with founders who value their equity. Preference is to be more than money, but open-minded.
Web Development
Focus on small business online presence and political campaign websites. Building on Webflow, Squarespace, WordPress and Carrd. Riches in the niches.
Recent CLIENTS
#
Company Name
Industry
Year
01
Mayor Corey O'Connor
Politics
2025
02
Arsenal AI
AI Venture Studio
2025
03
Asbury HealthTech Partners
Healthcare IT
2025
04
Maxxx Performance
Sports /Mental Health
2025
05
Carnegie Robotics
Robotics / Computer Vision
2024
06
Humotech
Wearable Tech/Prosthetics
2024
07
Accounting Done Right
Accounting
2023
08
Koala Insulation
Franchise Trade
2023
Working with mark

Mark is brilliant, truly great to work alongside.
"If you've been searching for the 'unicorn' who can help your business, I can't recommend Mark enough - he will do you proud. Mark is a sharp, personable hard worker, and he deeply cares about his clients' success."

Mark has a way of cutting through complexity and inspiring bold, creative solutions you wouldn’t have considered on your own.
"With ingenuity, diligence, and plenty of humor, he pushes the work to the next level and knows how to bring everyone along with him."

If you are in need of a colleague who can level-up your business, Mark is the one.
"I feel more secure with the direction of my company as well as my personal and professional development having him on my team. It is much easier starting something new with someone you trust to help."
FREQUENTLY ASKED QUESTIONs
Who do you choose to work with?
I work with people with whom I would be willing to own a business someday. That's a high bar, but it tends to create favorable outcomes for both parties. These are people from across many professional domains who I find myself admiring and wishing to learn with and from.
Do you work with venture-tracked companies?
Venture-backed businesses are a style of company I have learned to hate as a founder. Many reasons for this - the inevitability of equity decay, the unyielding nature of "growth for growth's sake," the realization that I'll only live once and my children are my life's work, etc.
That said, I have proven useful in helping entrepreneurs navigate those waters and tradeoffs as a Chief of Staff or consultant. I think the best outcomes for founders who wish to actually operate their businesses (not simply transact or financialize them) is to be obsessive about customer problem-solving and profitability.
Businesses that I have started or joined since 2020 have a similar look and feel: self-funded, few owners (1-3), low capital requirements, near-immediate cashflow potential and industry tailwinds abound. These ventures excite me far more than chasing multiples in Ventureland.
What is it like to work with you?
There is a comfort to building a business with knowledgeable company. Hustle culture asks us to ignore the natural impulse to ask for help, but I work with founders who can set their ego aside in the interest of learning and growing professionally alongside a peer.
I capably proxy founders in their absence on key matters when attention is divided, but I'm always empowering them as the leader of the company. My work is often completed asynchronously and independently, but it is always timely and completed with rigor.
I take founders from feelings of "this will always require my direct involvement to succeed" to "wow, I don't need to be in every meeting to get favorable results anymore." Quite the unlock.
What's your worldview as it relates to starting a business?
Treat your household income as you would treat your retirement accounts - have many and diverse holdings. Too many professionals think a well-paid W-2 role is the key to prosperity. In the age of AI, and amidst the continued fractionalization of employment due to automation, the average person should have 3-5 income streams to be sufficiently resilient to financial shocks and employment loss. Owning a business, or two, or five, will become the dominant employment configuration of the successful in the coming years.
I suggest you begin this parallel income configuration now. Happy to help.
How might we start something together?
I've built a life and career that allows me to indulge in any business opportunity that intrigues me. Write to me at the email below, tell me what you're working on, and if I'm the right person to help, you'll know. Not afraid to share an opportunity with others who are a better fit either.



